{"type":"doc","content":[{"type":"rule"},{"type":"paragraph","content":[{"text":"Um das beste Ergebnis beim Teilen einer Website auf einer Social Media Plattform zu erreichen, muss das Theme speziell dafür ausgelegt sein. Dazu kommt das ","type":"text"},{"type":"inlineCard","attrs":{"url":"https://ogp.me/"}},{"text":" zum Einsatz.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Meta-Informationen via og-Tags","type":"text"}]},{"type":"paragraph","content":[{"text":"Damit werden über sogenannte HTML-Meta-Tags, welche im Theme platziert werden, die Meta-Informationen eines Artikels (Titel, Beschreibung, URL, Bild, etc.) der jeweiligen Social Media Plattform übermittelt. Je nach Social Media Plattform erfolgt die Implementation leicht anders. 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Bei einer Anwendungsseite entspricht dies dem Inhalt des jeweiligen Eintrages, wie z.B. einer Veranstaltung, eines News Artikels, eines Shop Produkts, usw.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[600.0]},"content":[{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[307.0]},"content":[{"type":"paragraph","content":[{"text":"[[METAIMAGE]]","type":"text","marks":[{"type":"code"}]}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[892.0]},"content":[{"type":"paragraph","content":[{"text":"Enthält die URL des Bildes des zu teilenden Artikels.","type":"text"},{"type":"hardBreak"},{"text":"Bei einer normalen Inhaltsseite entspricht dies dem Wert ","type":"text"},{"text":"Bild","type":"text","marks":[{"type":"em"}]},{"text":" aus dem Tab ","type":"text"},{"text":"SEO & Social Media ","type":"text","marks":[{"type":"em"}]},{"text":"der Bearbeitungsmaske des Content Managers. Bei einer Anwendungsseite entspricht dies dem Inhalt des jeweiligen Eintrages, wie z.B. einer Veranstaltung, eines News Artikels, eines Shop Produkts, usw.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[600.0]},"content":[{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[307.0]},"content":[{"type":"paragraph","content":[{"text":"[[METAIMAGE_WIDTH]]","type":"text","marks":[{"type":"code"}]}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[892.0]},"content":[{"type":"paragraph","content":[{"text":"Enthält die Breitenangabe in Pixel des Bildes des zu teilenden Artikels.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[600.0]},"content":[{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[307.0]},"content":[{"type":"paragraph","content":[{"text":"[[METAIMAGE_HEIGHT]]","type":"text","marks":[{"type":"code"}]}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[892.0]},"content":[{"type":"paragraph","content":[{"text":"Enthält die Höhenangabe in Pixel des Bildes des zu teilenden Artikels.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[600.0]},"content":[{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"","type":"text"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[307.0]},"content":[{"type":"paragraph","content":[{"text":"[[METAURL]]","type":"text","marks":[{"type":"code"}]}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[892.0]},"content":[{"type":"paragraph","content":[{"text":"URL des zu teilenden Artikels.","type":"text"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[600.0]},"content":[{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"","type":"text"}]}]}]}]},{"type":"paragraph","content":[{"text":"Generell stehen die aufgeführten Platzhalter nur auf Seiten zur Verfügung, bei welchen die Suchmaschinenindizierung die Option ","type":"text"},{"text":"Suchmaschinenindizierung erlauben","type":"text","marks":[{"type":"em"}]},{"text":" im Tab ","type":"text"},{"text":"SEO & Social Media ","type":"text","marks":[{"type":"em"}]},{"text":"in der Bearbeitungsmaske im Content Manager aktiv ist.","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Beispiel-Implementation von og-Tags","type":"text"}]},{"type":"orderedList","attrs":{"order":1},"content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Wechseln Sie nach ","type":"text"},{"text":"Administration > Layout.","type":"text","marks":[{"type":"strong"}]}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Bearbeiten Sie das aktive Theme.","type":"text"}]}]},{"type":"listItem","content":[{"type":"paragraph","content":[{"text":"Ergänzen Sie die Datei ","type":"text"},{"text":"index.html","type":"text","marks":[{"type":"em"}]},{"text":" mit den folgenden Tags:","type":"text"}]}]}]},{"type":"codeBlock","attrs":{"language":"html"},"content":[{"text":"\n\n\n\n","type":"text"}]},{"type":"heading","attrs":{"level":3},"content":[{"text":"Testing","type":"text"}]},{"type":"paragraph","content":[{"text":"Einige Plattformen bieten Werkzeuge an, um die Integration zu Testen. Diese können auch genutzt werden, um den Cache der zu teilenden Seite zu löschen:","type":"text"}]},{"type":"bulletList","content":[{"type":"listItem","content":[{"type":"paragraph","content":[{"type":"inlineCard","attrs":{"url":"https://developers.facebook.com/tools/debug/"}}]}]}]},{"type":"paragraph","content":[{"text":"Einige Plattformen speichern sich die ausgelesenen Meta-Informationen. Als Folge haben Anpassungen an den Inhalten oder an der Integration im Theme keine Auswirkung. In diesem Fall bieten die Plattformen die Möglichkeit an, über deren Werkzeuge, den Cache zu leeren. Bei Facebook kann dies beim ","type":"text"},{"type":"inlineCard","attrs":{"url":"https://developers.facebook.com/tools/debug/"}},{"text":" z.B. über die Funktion ","type":"text"},{"text":"Erneut scrapen","type":"text","marks":[{"type":"em"}]},{"text":" gemacht werden.","type":"text"}]},{"type":"paragraph","content":[{"text":" ","type":"text"}]}],"version":1}

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